Cotton velvet is a delicate fabric, the pile can easily be disturbed, but with careful handling and a proper understanding of its nature, products made from velvet can be enjoyed for many years.
It is impossible to prevent pressure marks in velvet. However, these will quickly disappear. Over time the pile will relax and lift, improving the richness and the lustre of the velvet. If any pressure marking continues to persist, a light steaming or gentle brushing in the direction of the pile will also be beneficial.
If the pile does become crushed, the angle of the pile alters, which may result in areas of the pile appearing lighter or darker in shade. This is often described as pressure marking, which can easily be mistaken for uneven dyeing. Newly made velvet products usually need time to condition in the atmosphere after unpacking.
Velvet furniture pieces should not be exposed to direct sunlight for long periods of time as it can result in fading.
General care of your velvet is very similar as will any fabric where brushing the sofa down periodically to avoid the build up of dirt and dust will ensure your sofa maintains it’s rich feel. For spills use an absorbent cloth immediately to dab off any excess liquid, avoid rubbing the surface as this can cause damage to the pile.